Do you want to find niche related to any specific keyword for Free i.e. without using paid keyword research tools? If yes, then keep reading this post and at the end you will learn how easily you can find niche related to specific keyword which you are going to target.
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I am taking FINANCE keyword as an example and I will show you how to find niche related to Finance. First of all, open Google.com and do a search with keyword FINANCE. I have done it for you and below is the screenshot of the result for keyword FINANCE.
Now Click on Show Search Tools Option from left as shown in the above screenshot. Once you have clicked on this option, it will open a dropdown of related tools. Checkout the Wonder wheel option from the list and then click on it. Once you have clicked on wonder wheel option, you will see a structure in the middle of the page, well known as, wonder wheel that will look similar to the following screenshot.
In the above screenshot, finance is pointing towards different keywords like finance jobs, finance director, car finance, finance major etc. All those 8 keywords are different type of niches related to word FINANCE. Now, again you can go with any keyword and click on it to find relevant niche related to that keyword.
I am taking CAR FINANCE as a example. So, Click on Car Finance keyword and it will again open a wonder wheel with keywords related to car finance as shown in the following screenshot.
Look closely at the result. Again Google wonder wheel have suggested more keywords related to keyword Car Finance like Volvo Car Finance, Used Car finance, Car Loan etc. Now these keywords, also can be considered as different niches. You can again drill down to each keywords to find another set of keywords.
So this wonder wheel can be really useful if you want to start a targeted niche website that doesn’t look like a niche site. For example, you can start a niche website related to finance and then you can consider all these keywords as a related keywords and you can target these keywords on your website to get extra exposure and traffic OR you can target car finance as a keyword and then those sub keywords as a related keyword.
I hope you understood the process that means you have to drill down till the bottom to find best niche keyword suitable for you.
Note: Google wonder wheel is not useful in finding competition of any niche keyword. It will only tell you about generic niche market which you can be considered as a niche. To find competition of any keywords, you have to use paid tool because I don’t think you can find this using any free tool.
Update: If you are not able to see Google wonder wheel option in your google search engine then move to Google.Com/ncr and then repeat the process.
Hope you learned how you can use the hidden power of Google Wonder wheel tool to discover untapped niche to make more money with targeted website.
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Yes, this wonder wheel tool is very helpful in searching similar topics as well as seo. Also, we can use google adwords keywords tool . thanks
Yes, Abhi. Google Keyword Tool is also very useful Tool which is free
Thanks for your comment and welcome to my blog. You are the first one to comment on this blog. Thanks again for visiting. 
Dear Pankaj- Thanks for the useful posting. very useful for many like me. regards..RP
Thank you RP for your comment
Very useful Info Pankaj
Could you please guide about google.com/ncr
I’m hearing this for the 1st time….
Generally Google will open the country specific google search engine like if you are in India then it will open google.co.in or if you are in UK then it will open Google.co.uk. So, to use this wonder wheel tool you have to use google.com search engine, if your country specific Google search engine is not showing this tool. But whenever you will type Google.Com in address bar, it will take you to default google.co.in or Google.co.uk. So, to avoid this simply type http://www.google.com/ncr (remember it’s not NCR, it’s a case sensitive) and it will take you to Google’s default search engine.
this is a nice and informative article you have Pankaj, I have not used that wonder wheel until you mentioned it here. and indeed, this can help for newbies in blogging like me to increase my traffic as well.
By the way, this is your new site right?
Thank you for your comment. So, Go ahead and start writing articles to bring more traffic on blogs. And yes, this my new blog which will mainly deal about Internet Marketing.
Hi there
This hasn’t worked for me for some reason. I have even tried your update as suggested and still no wonder wheel appears.
Would appreciate any further advice you can give.
Thanks
Ann
Now, Google Wonder Wheel is disabled by Google. We can not use Google Wonder wheel any more.
Pankaj , i didn’t find any wonderkeyword tool. i follow all your steps, first i opened the http://www.google.com/ncr then i typed finance and then clicked on show search tools on the left navigation bar. but i don’t see any option showing wonderkeyword tool , infact i clicked on all types of searches like search with images, timeline , related searches, nearby. but no any option is showing wonder keyword tool.
Sorry to say, But Google Wonder wheel tool is now dead. It’s almost 70 days I guess. Please read this comment.